There are many apps available for all mobile devices on the market. Both HTML5 web apps and native apps are available and both have their own advantages. A web app can be accessed through the Internet while a native app is one designed to work on a specific operating system. 
Web apps have many advantages, such as no third party fees charged when a mobile web app is brought to market. Web apps are not required to be approved, which means a web app can be created for just about any subject matter. Mobile web apps are designed to run on every mobile browser that exists. Web app users do not have to download an application or update it because, when the apps website is loaded, it updates the app. Web apps are much easier and cheaper to develop than native apps. Web apps allow users to access their content on several different mobile devices. Most businesses prefer web apps to native apps because mobile web apps are more valuable to businesses than native apps. 

Native apps also have many advantages, including access to APIs that web apps can’t access. Native mobile apps allow the user to save data and reload it when the app launches. All native apps are integrated with whatever operating system the mobile phone uses. Many native mobile apps can be run offline and apps can be customized to the capabilities of the user’s phone. Media and entertainment businesses can benefit financially from native apps by forming a stream of revenue come customers paying for the apps. This allows customers to be able to get free news and videos on their phone. Internet access is not required to run native apps and they offer a faster user interface than web apps. Native apps provide access to microphones, cameras, and GPS tracking. Users of native apps will be able to access their content even if the phone is not connected to the Internet.

There are advantages to both web apps and native apps. Which one is best for an business is determined by what the company wants to be able to do with the app. For a free consultation on what mobile development solution is right for your business, contact EcomSolutions the mobile development experts. 

HTML5 Logo by W3C.

HTML5 is the biggest buzz in the tech world. A standard that was only agreed upon in the last few months, developers are actively writing and rewriting applications and services to run on the new system. The advantage of HTML5 is its standards base, cross-platform operability, and ease of implementation. Any mobile development company who is wanting to stay on the cutting edge needs to have a firm understanding and the abilities necessary to create these new mobile applications.

The biggest draw for companies to have an HTML5 mobile web app is its ability to run on any standards compliant browser. Instead of writing different apps for iPad, Android, and Desktop computers, one application can be written and run natively on each of these devices. The user experience is completely engaging and responsive to the end user. In fact, with a company well versed in mobile web development, the experience will be one that performs exactly like a natively written app.

As many people know, Apple currently takes 30% of all sales made through its App Store from any mobile development company. Google takes a similar portion from the Android marketplace. This has caused some large name companies to begin offering their own mobile web app. Amazon’s Kindle experience has recently released an HTML5 application to avoid the proprietary restrictions imposed on the iPad and iPhone. With a solid mobile web development company, any business can optimize their spending on app development by having one mobile web app written.

The features of HTML5 are immense. The ability to create custom web pages and apps that move and flow in ways that could not happen without Flash before are now a reality. Every standards compliant browser renders these the same way, so one mobile web app runs the same on any mobile device. This revolutionizes mobile web development and creates a strong competitor to Apple’s iPad and App Store. The biggest choice for businesses to now make is which mobile development company to choose.

Many developers now exist for iPad and iPhone but specialize only in iOS apps, a limited market share. However, a mobile development company who specializes in mobile web app creation can future proof your business and keep updates for all devices on the exact same schedule. The future of applications lies in mobile web app development. Keeping all consumers on the same footing provides the same features to everyone and allows interoperability previously impossible on different mobile platforms.

Any company that wants to reach its target audience needs to have a mobile version of their Web site. According to Cisco’s Visual Networking Index, mobile data traffic tripled from 2010 to 2011, and the average use of smart phones doubled in 2010. Today, smartphones represent 78-percent of global mobile data traffic. These numbers alone should be enough to convince a savvy business owner that a mobile Web site is important.
A mobile website provides your business with a fast and efficient way to connect with your customers. Today’s customers don’t want to be encumbered by a desktop or laptop. They want your products or information about your business right now. Today’s customers will not wait to get home and look at your site. They’ll use their smartphone and find someone else.

Mobile websites allow you to give customers an easier way to purchase your products and services. Most mobile device users store their purchasing and credit information on their device. With a click of a button they can easily make a purchase. Making things easier for your customers will result in sales, which means a larger bottom line for your business.

If your company has a Web site developed in ColdFusion, it’s important for you to consider having your mobile site built by a company that specializes in mobile ColdFusion Web development. The explosion in mobile technology will continue to grow, and it’s important for your business to develop a mobile Web development strategy. By doing this, you will make it easier for your customers to access your Web content, which in turn will help your business grow.

The mobile Web isn’t a fad. If you want your company to take advantage of this growth, it’s time for you to consider a mobile web development strategy.

With more and more people using their Mobile Phones, PDAs, iPhones and other Handheld Devices it is rapidly becoming imperative to have a Mobile Web Version of your Website, so that you don’t lose a significant proportion of your audience that simply doesn’t want to wait to access a PC or laptop in order to browse your website and do business with you.  What if you’re losing business just because this section of your audience cannot access your Website, or faces difficulty while browsing important sections of your Website through their Mobile Phones?

There are many gradual and rapid technological changes that are making it possible to browse the Internet through smaller handheld devices and Mobile Phones.  The screens are coming bigger, the connectivity and browsing speed is faster and the touch screen interfaces are improving day by day.

Why does it make sense to create a Mobile Web Version of your Website?

These days your URL can appear everywhere; whether it is your stationery, letterheads, advertisements, brochures, visiting cards or your office lobby your URL is visible everywhere.  Since we are so used to visiting Websites the moment we come across their URLs we immediately want to check them out.  These days since everybody has a Mobile Phone or a PDA or some Handheld Gadget that can easily connect to the Internet, they would rather visit your Website the moment they come across your URL.

Now, we don’t mean to say that people will be browsing your apparels inventory or reading articles of your website (at least not in the near future) but accessibility on Handheld Devices can enable them to quickly retrieve the needed information, for instance, a list of retailers and their contact numbers, booking status in the restaurant or the movie theatre, or booking airline tickets. The Handheld Devices and Mobile Phones are also great for quickly browsing the latest news headlines; content companies like the BBC are creating dedicated Websites for Mobile Devices.

There is another paradigm shift in the general behaviour of how people access the information available around them.  These days, due to many existing factors, the average attention span of people has considerably shrunk.  They want shorter and shorter chunks of information that they can immediately utilise.  Mobile phones and Handheld Devices are the ideal tools for sending and receiving crisp information packets.  That is why you require a toned down version of your Website when it comes to making it accessible to Mobile Phones and Handheld Devices.

With browsers and operating systems specifically being coded for mobile devices the future of Mobile-Phone-based Websites looks promising.  It depends a lot on the level of connectivity that people can avail and of course the speed and the interface.  Mobile Technology is cheaply available these days but sadly most of the devices become toys in the hands of technologically obsessed geeks.  It will make greater sense if everyday Internet Applications can be used using Mobile Phones and other Handheld Devices.