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Advantages of Mobile Website Optimization

 

Advantages of Mobile Website Optimization

The Mobile Reality

Mobile is the new reality. If you’re thinking of creating or redesigning a website, it’s important to have your mind on mobile features. It doesn’t exactly take a scientific study to realize how prevalent mobile devices are in today’s society. People of all ages are now interacting with friends, family members, celebrities and brands in a continuous loop using mobile devices. Not upgrading your brand’s online identity to a mobile platform is like asking to be ignored. Of course, you can’t just throw together a quick mobile site and hope for the best. You need to be proactive about crafting an efficient, engaging site that gives users what they’re looking for immediately. If you’ve been putting off going mobile, time is running out before you get left behind in a big way. The good news is that it’s still not too late to learn about the things that make a mobile website such an important feature. Take a moment to learn about the real advantages to creating a mobile page to see how an upgraded website can enhance your brand.

Smooth User Experience
A website that doesn’t load on mobile devices is a website that frustrates people. As any marketer knows, creating a frustrating, time-consuming experience for people is a huge mistake. How does a mobile site help when someone is browsing your page in a hurry? Mobile websites are specifically designed to display beautifully on mobile devices. If you rely on a normal website, your visitors will be left dealing with images that are choppy or unable to load. Research in the world of website usability shows that pages that are optimized for mobile use result in significantly higher levels of satisfaction among users. That elevated level of satisfaction will cause users to have a positive impression of your service or brand right off the bat.

Smarter Than App Development
Do you know how much incentive it takes to click on an app and download it? It is kind of hard to believe that brands were scrambling to develop clunky apps just a few short years ago. The theory was that a brand needed to have a customized app for users to download. It didn’t take very long to realize that many mobile users just don’t have the time or incentive to clog their devices with excessive apps. Users want to access sites without any strings attached. A mobile site is far superior to an app because it offers instant access without very much thought. The big problem with apps is that they are expensive and time-consuming to develop. What’s more, an app can quickly become outdated and need upgrades. You’ll already have headaches to deal with before you even get into the topics of bugs, download errors or viruses. Apps can also disappear when users upgrade their phones. It goes without saying that website apps just aren’t customer-friendly.

The Speed Advantage
In this fast-paced world, a person could lose interest in your website between the time they click on a link and the time a first image loads. There are simply too many amazing things happening on the Internet for people to wait around for your slow page to load. This makes it very important for you to know that websites that aren’t optimized for mobile use load much slower than websites that are. You have mere seconds to grab and keep the attention of users in the digital world. The reality is that fickle users could be jumping to a competitor’s website by the time yours can display fully. Luckily, a mobile page is designed to load at the speed of lightning.

Immediate Interaction
Why put obstacles in the way of a user looking to purchase or consume what you’re putting out there. Make your site a one-stop shop for all of the information visitors are looking for. Click-to-call options, mapping functions, live chat and other features allow users to get what they need without visiting multiple pages. Location-aware technology can also provide you with a huge boost because it will connect nearby users to your website. (more…)

Responsive Design on the ColdFusion Environment

As the amount of internet traffic served to mobile devices is on the rise, Responsive web design is becoming more and more important. The mobile trend is so popular that Google has started penalizing websites that aren’t mobile-friendly, and will boost the ones that have a Responsive mobile architecture, especially for searches originating on a mobile device. Let’s admit it: people like to be confortable and they are likely to be on the run, favoring the use of mobile devices. Meaning in the near, as well as the far future,  mobile usage (this includes mobile phones and tablets) will surely surpass desktop usage globally. (more…)

Designing a Mobile-Friendly Website

How to build Mobile-Friendly Websites

According to Thomas Petty, President of Bay Area Search Engine Academy, there are three ways to build mobile-friendly websites:

(1)    Using the latest Cascading Style Sheets, a website design that is mobile-responsive can be set up by you. This mobile device display’s optimization method is preferred by Google and allows for the rearranging, displaying or hiding of information across various devices. The devices include smartphones and desktop PCs. Petty claims that the content is simply hidden or rearranged depending on which device, but all content is equally served. (more…)

What is the Difference Between Adaptive and Responsive Design?

When your website serves both desktop and mobile users, it has to display properly across many devices. Adaptive and responsive designs use different delivery methods to provide this functionality.

Adaptive
Adaptive web design (AWD) uses an approach called progressive enhancement to present your site in a format suitable for each device that visitors use to access it. Starting with HTML templates designed for separate screen sizes, AWD then applies CSS styling and finally device-specific JavaScript to ensure a seamless experience. Only the relevant template is downloaded, which allows any included media to be optimized for mobile visitors. (more…)

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