Archive for the ‘E-Commerce’ Category

Like most owners of ColdFusion eCommerce Websites, you‘ve likely considered leveraging different platforms for selling online – and you would be wise to do so. Whether it be eBay, or Amazon, your ColdFusion Website can double – or triple–transactions if you have your website tuned correctly.

Integrating an eBay API for a ColdFusion Website brings many advantages. In addition to accomplishing the main objective of increasing business growth, it also centralizes and un–clutters your CMS. Your back-end transactions, including eBay sales, will all be in one place. Utilizing just the one ColdFusion Website, as opposed to others without the eBay API, will significantly decrease additional work, allowing you to spend more time on what matters most: productivity. Inventory control becomes unnecessarily time-consuming when you have multi transactions on multi platforms. An eBay API will have your ColdFusion system control items directly on the eBay marketplace panel, so there’s no need to login elsewhere. Also, eBay listing updates can be performed automatically, so you don’t have to monitor them every time you sell an item.

We’ve witnessed the immediate, positive outcomes from ColdFusion websites and it’s an utter mystery why more companies aren’t taking this route.  If you have any questions about ColdFusion, or if you want a ColdFusion developer to integrate your Website with an eBay API, please contact us; we are only an email, an inquiry, or a phone call away.

Walmart recently released its own Marketplace, in an effort monetize on their brand and why not – to create competition for Amazon, JET, or eBay. The Walmart Marketplace API allows merchants which register to become a partner, and is written in ColdFusion. Yes the versatile Adobe ColdFusion platform will be the launchpad for retailers, merchants, and sellers that want to exchange goods via the Walmart Marketplace.

The Walmart Marketplace API is comprised of, and can be broken down into two groups. The first being the Walmart Item API and the second one is the Walmart Transaction API. Based on the documentation there are a few steps that need to be taken before the code is well integrated and certified, so that you can move to production.

In other words, Sellers and Merchants that wish to use the Walmart Marketplace will need to integrate the ColdFusion based API with their Websites and Systems. If you need more information on integrating this product, or would like to consult with our ColdFusion Team – visit our Website – and we would be glad to help.

Your ColdFusion Website may yield errors related to SSL and the Java Environment, typically returning a 500 – internal server error or re-routing clients to the logon page. They won’t be able to make purchases or transactions.  If your ColdFusion Website has an E-Commerce component, or accepts payments via Merchant Accounts, Gateways, or credit card processing engines such as Authorize.net then you might already be looking for a fix.

This happens because the certificate issuing authority is not registered in the security keystore in the JVM that ColdFusion is running on top of. The problem can be solved by troubleshooting the SSL certificate for the Website or running Service. A ColdFusion programmer with administrative rights on the server can work on the SSL certificate into your ColdFusion Environment and help let your transactions / payments go through again.

You can always Contact or E-mail our ColdFusion and E-Commerce Specialists if you have questions or you need help

How do I know I need help?

• I have ColdFusion and my customers can’t buy my products
• We are getting a ColdFusion 500 internal server error
• I am trying to buy something and I am being re-routed to logon
• I can’t make a transaction or a purchase on a ColdFusion Server
• I am having an SSL error related to Authorize.net

Get Ready for New Google Algorithm Change: Mobilize or Be Penalized

In today’s market, corporations are well aware of the grave effects algorithm changes of Google can have. 10minutemail alternativeHaving suffered when some such as Demand Media or Ask.com used SEO for bolstering their brand and ignoring the poor content they were publishing is a lesson they will not forget easily. The result of Panda, Google’s 2011 algorithmic change, led the way for the creation of higher quality writing.

Penguin, another of Google’s algorithm changes, targeted sites with poor quality links in 2012. These links led users to poor quality content and their sites were, therefore, severely penalized in ranking by Google. Basically, irrelevant information caused sites to suffer with ranking in Google.

The word is out for Google’s next algorithm change. If your site is not mobile-friendly by April 21st, it will be penalized in its ranking. It may actually be removed from the mobile search index of Google. Maybe your site looks great and works well when a person visits it from a desktop computer, but how does it look and work from a cell phone or tablet? You most definitely should check this out and make necessary changes by April 21st.

What is Google’s reason for this new algorithm change? Since consumers are using mobile devices more and more, Google believes that businesses should get in step with the times. Sites will now be ranked according to the convenience they offer to the mobile-user. The ranking elements Google will be using are listed below.

Sites must:

1. Avoid software such as Flash which is not usable on mobile devices. According to Adobe, “Flash Player for mobile devices is officially dead”.
2. Use readable text without zooming.
3. Size content to allow users to view it on the screen without having to zoom or scroll horizontally.
4. Space links apart far enough to allow the correct link to be easily tapped.

Mobilegeddon Is Here!

When conference speakers at last month’s Search Marketing Expo (SMX) West were asked their main takeaways, one response was definitely a sign of the times. “Mobile, mobile, mobile,” was the answer of the senior manager of content marketing for Kenshoo, Kelly Wrather. “I want to grab every website designer and tell them mobile is the thing! It’s the only thing!”

A frequent discussion topic at previous SMX shows has been mobile-optimized websites’ importance. However, this year a sense of urgency was apparent since “Mobilegeddon,” as it is called by some, was due to arrive anytime.

For the past two years, a search ranking factor has been website mobile-friendliness. According to founder and CEO of AudienceBloom, Jayson DeMers, “Websites that aren’t mobile-friendly will see a more negative impact in search visibility than they may already be seeing, and mobile-optimized sites may be rewarded even greater in search rankings.”

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Google noted in its June, 2013, Webmaster Central Blog it plans to initiate several ranking changes soon. Google further warned that sites misconfigured for smartphone users will be addressed by these ranking changes.

At the same time, Google pointed out two common mistakes that cause websites to convey poor mobile experiences:

Mistake # 1: Sending smartphone users to a single mobile page due to defective redirects to their site pages listed in search results — For instance, the redirects send users to the home page and not a mobile-optimized version users are seeking.

Mistake #2: Errors of only smartphones – These take place when users of smartphones click Web pages in search results’ listings and receive only error messages.

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SEO means Search Engine Optimization. The goal of SEO is to make a page “rank” higher in the results page of a search engine. SEO efforts are usually jugged by “Page Rank” This is a score that Google assigns your web page, and it is an important determinate of where a website will show up in Google’s search results. (more…)

The question, Why are people abandoning shopping carts on my site, is one that has plagued E-Commerce website owners for as long as E-Commerce has been around. There are a number of reason people abandon shopping carts, and solving these problems is something that an expert E-Commerce Development Company can solve. Lets explore some reasons that people abandon a shopping cart and do not complete their transaction. (more…)

Most online stores can use a simple calculation to quote customers a shipping cost in real time. But there are times when a simple shipping cost algorithm is not enough. When an E-Commerce store has a large number or products that require special handling and care, the simple shipping algorithms provided in generic shopping cart software start to show their weaknesses, which can hurt the bottom line of the E-Commerce operation. (more…)

SQL injection, like ColdFusion Cross-Site Scripting, is a type of digital attack where a potential intruder will look for weaknesses in application and database systems that can be exploited to gain access to user information such as usernames and passwords. ColdFusion SQL injection is an SQL injection attack aimed at ColdFusion installations.

There are several types of ColdFusion SQL injection attacks. The most common form of attack is referred to as a classic SQL injection attack. This kind of attack is performed when a web interface does not properly filter out special characters such as semicolons. In this attack, the intruder will go to a web form field such as the log in field, and type in their username followed by a special character and an SQL command. Since many web forms are run on the database with administrator permissions this will allow the attacker to execute arbitrary code to gain access to the database. (more…)

The last post on this subject focused on the technicalities: load time, aesthetic, and ease of use. These are all fairly easily definable and fairly simple to implement. A clean, thought out design will address these issues. However, there are other factors which are more difficult to specify as to why people leave a website. These can be broken down into user interactivity and attempting to handle too many services in one instance. (more…)

The Internet arguably one of the most important invention of the 20^th century. It allows information to spread like wildfire; breaking news is what happened on Twitter fifteen seconds ago, entire encyclopedias are editable by anyone, and colleges and universities continue to offer great services to their students. But the real reason the Internet has grown so quickly and become ubiquitous is money. Plain and simple, the Internet has reduced barriers of all kinds for both businesses and consumers alike, and it is this driving economic force that continues to drive innovation and development on the web. (more…)