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Lost iPhone 4 and iPhone 5 a Media Ploy by Apple?

Apple has a history of being a very private company. Stemming from its roots with Steve Jobs and Steve Wozniak, both having personalities that keep intimate matters close at hand, Apple is never one to divulge its secrets; without a plan, that is. Apple cultivates a following and brand loyalty that is close to unheard of, not only in the tech industry, but anywhere. The secret to their success on this matter is their deliberate release of key information at key times to bolster buzz and maximize free publicity. (more…)

Sony CEO Accidentally Reveals Secret Details About iPhone 5

By Charlie White

Sir Howard Stringer, CEO of Sony, accidentally told everyone in the world that his company will be supplying image sensors for Apple‘s iPhone 5.

In an interview late Friday with the Wall Street Journal’s Walt Mossberg, the Sony chief was talking about earthquake damage to 15 of the Sony’s factories in Japan, and inadvertently mentioned that a camera sensor made in one of those plants is on its way to Apple, and that sensor would be delayed because of the quake and tsunami. (more…)

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